RM 3: Move beyond monitoring = Reputation Maximization

- List of proposed steps that a non-chain hotel/accommodation can take to maximize UGC from the various diigital touchpoints:

Ideas from "8 Inspiring User-Generated Content Examples & Trends Analyzed"

• Give your customers the freedom to be creative and the room to have fun with their content.
• Encourage the customers who love your brand to post images, and reward them for participating by using those images publicly.
• Make it easy for customers to buy products directly from customer content (call to action)
• Try new forms of social media to reach new audiences.

• If you’re trying to reach a new fan base, go to the channels they’re using, don’t try to bring them to you.
• Use real-time social media responses to show that you’re really creating a conversation around the campaign, not just waiting for responses to roll in.
• Think of ways to turn your product into a gift (i.e: first breakfast offered).
• Take your campaign off the page and into customers’ hearts with fun pictures and videos.

Ideas from "How to launch a killer user-generated content campaign in 6 easy steps"

• Choose a strategic hashtag
• Make sure to let your brand partners, employees, and even your biggest social media enthusiasts know about the campaign before it starts

- What role does social media play in helping a hotel 'share' positive reputation?

• instant comments,
• sharing of images of videos
• community lovers
• possibility to have Shares, Likes and Tweets

Review the social media tools linked above

• How do they help a hotel/business?

• How much do they cost?

- Does a hotel need both a Reputation Management system + Social Media Management platform?

Yes, a hotel needs both Reputation Management System and Social Media Management Platform because the first system helps to measure the results of comments and shares through Social Media that also need to be managed on a specific and specialized platform to improve search visibility.