Homework Session 3 Chatbot and AI

1. Read Article - There's a Bot for That - DONE -
2. Be sure to click through links + watch video 2 - DONE -

• Definitions - in your own words
• What is a chatbot, what is AI:

A chatbot is a Facebook Messenger conversation between an individual (a person, a consumer) and a robot software using Artificial intelligence to answer questions in a simple and easy human language.

“chatbot” is a term combining the concepts of “chatter” and “robot”.

AI stands for Artificial Intelligence: a machine uses functions associated with human minds, such as "learning" and "problem solving".

• Visual image to define chatbot plus AI:

• Key question
• How do you think bots on social media (especially Facebook) will impact hotel bookings, in the future

Social media optimization is crucial nowadays, bots will have to be the most attractive, accurate and customer-oriented in order to have the best customer relationship and encourage users to book a specific hotel rather than another one, sharing their experience on Facebook. 

It allows an automated personalization of customer experience, studying consumer habits and saving a lot of time, with an immediate availability 24/7.

It is the opportunity for a brand to be present and visible in a permanent way on widely used communication media.