Session 3 - Augmented Reality - Prezi Presentation

Session 3 - Individual work - VR - AR

1. Definition for A/R:

A/R stands for Augmented Reality. It is a live view of a physical, real-world environment whose elements are augmented and generated via the computer. We usually use special glasses or a smartphone. A virtual 2D or 3D interface augments the reality effect by adding extra effects such as sound, video, or graphics.

2. Definition for V/R:

V/R stands for Virtual Reality. It is an artificial environment which is experienced through sensory stimuli as sights and sounds provided by a computer and in which one's actions can have an impact on what happens in the environment. Virtual Reality is conveyed through a connected mask.

3. What is the difference in the 2  user experiences - compare:

In A/R it is an augmented vision of a real environment with added effects.
In V/R the user has a specific action that interacts with the environment.

4. What is Google Cardboard? Why is it important ?

Google cardboard is a virtual reality mask using a compatible smartphone.

The mask enables to visualize virtual images generated through specific applications, also visualize videos and 360 degrees images.

Creative Wearable Tech

Link to Animoto

Geo-location platforms

Session 6 : mobile site for Radisson Blu - fnal version with other screenshots

http://mobile.dudasite.com/site/radissonblu9#2825

In class Work Session 5: Multichannel Marketing Campaign Radisson Blu

Chloé TRUMET

Rafika KLAA

Multichannel Marketing Campaigns:

• Radisson Blu Mobile App:

• Radisson RED App :

https://www.radissonred.com/fr/app/

Mobile Apps allow interactivity with customers and all various digital services accessible online.

Radisson Blu Facebook :

Radisson on TripAdvisor:

Every social media conveys a different message: i.e.

• Tripadvisor as a professional travel website,

• Facebook for interaction between customers, and/or with the brand.

Both media can lead to the purchase and booking.

=> Radisson Website pop-up:

Radisson Blu PPC :

Inclass work Session 5 : Customer Purchase Path

Rafika KLAA

Chloe TRUMET

What are the digital touchpoints :

Explore how marketing channels for large businesses in the food and drink industry in France

- Social : Yelp, La Fourchette, Facebook, Youtube,

-  Referral : Word of Mouth Marketing, Brand related conversations. When people talk about products and services.

- Generic paid search : It is a way for companies to be on top in internet search by only looking for a product without mentioning the brand. (PPC)


- Display click : It is an advertising that is displayed through clicks.

- Email : Companies target specific customers according to their wants and needs through emails. They use the information according to the clients responses (Frequency : Daily, weekly, monthly...)

- Brand paid search : It is a way for brands to be on top in internet search, and they pay only if a user clicks on their link (Pay-per-click).

- Organic search : It is a free listing appearing in google search because it is relevant to the terms we are looking for.

- Direct : Ready for purchase  

If we change the criteria of marketing channel, business and country, it changes the progress in the scheme. We used Medium Channel, Hobbies and leisure business and Germany as the country.