In class Work Session 5: Multichannel Marketing Campaign Radisson Blu

Chloé TRUMET

Rafika KLAA

Multichannel Marketing Campaigns:

• Radisson Blu Mobile App:

• Radisson RED App :

https://www.radissonred.com/fr/app/

Mobile Apps allow interactivity with customers and all various digital services accessible online.

Radisson Blu Facebook :

Radisson on TripAdvisor:

Every social media conveys a different message: i.e.

• Tripadvisor as a professional travel website,

• Facebook for interaction between customers, and/or with the brand.

Both media can lead to the purchase and booking.

=> Radisson Website pop-up:

Radisson Blu PPC :