What are the 4 forces affecting digital transformation ?
- empowerment of any potential customer allowing to choose and compare a given product between many brands and various scales of prices,
- social networks are often linked to the given brands which gives consumers great opportunities to share opinions and personal product experience, even for a product that has not its own link on social media.
- online services are permanently improved allowing any kind of service, anywhere, at any time.
This contributes to globalization : one can buy the same product from everywhere.
- digital transformation forces the brands to surpass in order to always provide the best, faster, and easiest customer experience. Even the most amazing experience.
How are they interacting to affect Innovation velocity ?
All listed forces rely on customers behaviours and changes in consumer habits, offering up-to-date services,
All digital transformations should very quickly adapt to technical improvements and tools, always keeping the pace with technology.
Innovation velocity should also bring solutions to customer, and strengthen efficiencies of the services offered to customers by any brand. This is at the origin of a fierce competitions between brands that are always aware of customers preferences.
This should allow customers saving time, money, energy, and sharing ideas.
All these ideas lead to an easy comparison, and a large choice for customers, and an experience feedback for brands.
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